Pay Per Click or Organic Search for New Sites

New website engagements require marketing direction.  The question for most is one of time and money.  If your are launchung a new domain name it is imperative that bring focus to your online marketing effort.

Where do you put your online marketing efforts?  Really the efforts should be two fold and are equally important.  Finding the right results driven SEO(search engine optimization) company is a must.   With this marketing comes definite issues.  Time and money for small business owners.  Good SEO takes a tremendous amount of time, planning, and money for a respectable firm.  Making your new website relevant is a lot of work and besides all the traditional meta content algorithms,  your top rankings will center around good content.

What is good content with respect to making your website relevant?  Articles and useful data that is consumed and redisplayed by other websites on a consistent basis.  This is true for social media, too.  Great articles and Tweets are an SEO dream when they are being consumed by others and ReTweeted.

So, while you are spending time and enduring effort over the course of many months;  it is imperative to augment your organic search marketing with Pay Per Click.  Direct quality landing pages(not directed to your homepage) are going to be the key to jump starting your web endeavor.  It is imperative that you use Pay Per Click along with SEO to achieve results.   ( Sample Splash Page for real estate agents – click here).  Moreover,  Pay Per Click will also Help in determining keyword performance as well.